Monday, 6 February 2012

IMATS London 2012 Pro Evening

As a professional makeup artist I was fortunate enough to be invited to attend the pro evening at IMATS on Friday.

I'd never been to IMATS before so I was exceptionally excited to have been invited to attend, not only for free but also a day before the exhibition opened to the general public meaning the crowds were at a bare minimum. Having worked at exhibitions before I'm very aware of just how busy they can be and I've heard IMATS weekend can be even busier!

The event ran from 2pm to 7pm and I arrived at around 3pm and stayed for about an hour which gave me more than enough time to browse all of the exhibitors and pick up the pieces I wanted. The event itself was quite quiet when I was there, there were a few talks held but I missed most of them - I had plans for Friday evening so I couldn't stay until the end and I was worried the snow would arrive and I'd be stuck at Ally Pally!

Here's a look at what I bought...


L-to-R: Bioderma Crealine H2O, Real Techniques Core Collection, Real Techniques Stippling Brush, Embryolisse.

Bioderma Crealine H2O - I picked this up from the Guru Makeup Emporium stand and I've used it every day since. It is absolutely brilliant and so far it's the only thing I've found that completely removes Benefit They're Real! mascara.

Embryolisse Lait-Creme Concentre - I've been meaning to pick some of this up for ages but I couldn't find anywhere that stocked in so when I saw it on the Embryolisse stand I pounced! I've used it a few times since Friday and it's a beautiful moisturiser. 

Real Techniques Core Collection (contains - contour brush, angled foundation brush, detailer brush, buffing brush) - apologies for the dirty buffing brush; I used it this morning and have used it since Friday and I really like it. I love how it creates a truly flawless base. I've yet to wash it so I don't know how it washes and I haven't used the other brushes yet so I can't comment on them either.

Real Techniques Stippling Brush - I've yet to try this but it feels beautiful! The bristles are really dense and stable.

Illamasqua Kabuki - I've had my eye on this for so long yet even with my pro discount I've felt unable to justify the price so when I saw it was only £10 at IMATS I practically sprinted to the till!

Eve Pearl Black Eyelash Adhesive - I'm yet to try this but I've wanted a black eyelash glue for a while and as this was £4, I couldn't resist.


NYX Lip Liners (L-toR; top to bottom) - Fuschia, Pale Pink, Plush Red, Rose.
Lovely lip liners and beautifully pigmented, I wore Plush Red on Friday night along with another product I bought at IMATS at it lasted all night despite drinking/eating. 

NYX Jumbo Pencil - Milk

NYX - Condealer in a Jar (Green)

NYX - Glitter in Disco Ball

NYX - Salon Formula Nail Polish in 215 Multi Glitter

OCC Lip Tar (L-to-R) - Pagent, Harlot, Memento.
These little beauties pack a serious punch, they're super pigmented and you only need the tiniest amount of product. I wore Harlot out on Friday night over the NYX pencil and it did not budge. Amaze!

Did you attend IMATS this year? What did you think/buy?

Vicky xoxo


  1. I love the look of Real Techniques brushes, I've heard so many good things about them :) x

    1. I really like the buffing brush which is still the only one I've tried. I'll do a proper review on the others when I've had a chance to use them. I'd definitely suggest the buffing brush though x

  2. Very jealous of all your purchases. I would love to attend IMATS, maybe next year :)

    1. I think IMATS is definitely an experience. Not sure I would pay to go (discounts weren't as amazing as everyone says) but the variety of products not normally on offer definitely makes it feel worth a visit x

  3. Some great purchases! I'll have to try the Bioderma Crealine H2O as I have a horrendous time removing the Benefit Mascara. I think its all off and I still walk up the next morning with smudges under my eyes!

    1. I have that with They're Real and I absolutely hate that - I wake up feeling grubby and there's nothing worse. x

  4. Iv quite literally been dying to get my hands on Bioderma Crealine H2O!! Am trying to work my magic on the boyfriend for him to take me to Paris...perfect excuse for me to buy some lol!! I know i can probs pick this up from an ebay seller, but Paris is much more fun lol!!

    Hayley xo

    1. Paris is definitely more fun! You can buy Bioderma from Guru Makeup Emporium in London too if you can't get to Paris! xoxo